
The biggest mistake people make with content (and what to do instead)
How to grow your personal brand and business using strategic short-from video
how to start + scale an engaged online community
Systems to post with clarity, consistency and confidence
what's working right now in 2025 to go from Unknown to in-demand and monetized
Live Q+a with Rich and Enrico

I’ll show you how I bought 5 boutique hotels without using my own money - and how I’m turning today’s Airbnb downfall and retiring hotel owners into generational wealth.

Rich Somers started his career in a control tower—working full-time as an air traffic controller, feeling stuck and searching for something bigger.
He took a leap, cashed out his 401(k), and went all-in on real estate. But what changed everything wasn’t just the deals—it was content.
With zero experience, Rich launched a podcast, picked up a camera, and committed to showing up online every day. That consistency built trust. It leveled up his network. And it helped him grow from 4K to over 500K followers in just three years.
Today, his personal brand fuels a $95M+ real estate portfolio, has helped him raise millions in capital, and opened doors to interviews with names like Grant Cardone, Jordan Belfort, Ryan Pineda, and Dan Martell.
Enrico started his career a decade ago behind the camera—filming, editing, and managing content for big names like Jordan Syatt (Gary Vee's former trainer), Zach Rocheleau of The Flexible Dieting Lifestyle, and Alli Webb, founder of Dry Bar.
Since then, he's become the go-to content strategist and creative director for entrepreneurs and industry-leading brands. He's led content for RYSE Supplements and RYSE Fuel, and today, he's the Director of Content for Mel Robbins and The Mel Robbins Podcast.
What fires him up most is helping thousands of entrepreneurs and businesses owners stop playing small and finally go all-in on their content...because you're one video away from the life you want.

✅ Want to grow their online presence without wasting time
✅ Need a clear strategy to turn content into visibility, leads, brand deals and more
✅ Finally ready to take their personal brand seriously in 2025
Join Rich Somers and Enrico Incarnati for a free live Training on how creators and business owners are using short-form content to build their brand, scale fast and turn attention into real success

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